lora cate yount

For this assignment, I have chosen to analyze Target, as I completed a lot of my holiday shopping via their website this weekend. In the year of staying at home, Target was finally able to break into the top ten list of e-commerce retailers, coming in at no. 8, according to TechCrunch. (Perez, 2020) Since Target had previously been at the no. 11 spot for many years, it is highly probable that the COVID-19 pandemic raised Target’s standing, as consumers went online to complete their shopping via pickup, drive Up, or even same-day delivery. However, this uptick in traffic also means Target has likely had to make any changes to its online site and learn how to do so in a quick and timely manner to appease consumers. Target, being a major retailer, was already able to easily execute some key components of good SEO. Being a major retailer simply means they can afford more than smaller stores, like Aldi’s or Food Lion. For example, their website uses specific names of products. Target carrie...